Where thinking becomes strategy
and strategy becomes product
Three disciplines, one way of thinking
At Fine Arts I found the importance of the thinking behind a project — the ability to question, to explore, and to give intent to what you create. In Communication Design I learned to turn that thinking into strategy, weighing context, goals and people before reaching for a solution. Product Design is where the two meet: a discipline where strategic thinking and design come together to solve real problems and build products with purpose.
End-to-end product design on multi-profile, multi-tenant platforms — permissions and business rules, flows and states, AI features with human validation, and close collaboration with engineering.
Conversion and subscription flows aligned with business objectives, with hypotheses and metrics tested through A/B and behavioural analysis — plus websites and e-commerce in Webflow, Shopify, Framer and WordPress.
